An Advertising Analysis Assignment
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To understand the structure of advertisements by examining the differences between the implicit and explicit messages of advertisements.
Lots of old magazines, scissors and glue, and large mounting paper.
Lead a lecture, discussion or dictionary search for the meanings of implicit, explicit, association and context.
Then discuss, using samples of magazine advertisements, the explicit and implicit messages of these ads. Ask: "What ideas and images are the products being associated with?" (e.g. The vodka bottle is in the middle of an upscale party. What does this association therefore imply?) Discuss the differences between the amount and kind of text versus graphics. Discuss colors, angles and symbols within the ads.
ASSIGN THE FOLLOWING PROJECT:
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